What’s in a name? ZGraphics does more than just make your marketing materials look good; we can help you build a complete identity from the ground up, starting with that most important element: name selection.
As slow as you want, or as fast as you need, in good times or bad; ZGraphics can adjust to fit the demands of your business! Case in point: our major web site revision for fertilizer giant CF Industries.
CHALLENGE: In late 2008, ZGraphics had made a promising start on a major design revision for the web site of Deerfield-based CF Industries, the second largest nitrogen fertilizer producer in the world and the third largest phosphate fertilizer producer.
A cross-media strategy that makes effective use of the complementary strengths of print and web media can help turn an arena of marketing obstacles into a field of success, as this case study demonstrates:
Marketing in the modern era requires not just expertise in all kinds of media production, but the ability to create synergy between different media in a campaign. Print and web can complement each other; one message reinforcing the other. Handling this kind of multi-faceted marketing challenge is par for the course at ZGraphics, as our following case study demonstrates:
Consistent brand identity and attractive visual design really do have tangible benefits, inspiring prospect interest, good will and even buy-in. Our following case study is a perfect example of this principle in action.
CHALLENGE: Assist a Brazilian manufacturer of advanced TV broadcasting technology and signal transport equipment to expand their presence in the US, Mexican and Canadian markets. In pursuit of brand consistency, we were asked to create an integrated program consisting of advertisements, printable and downloadable brochures and product spec sheets, tradeshow graphics, and a website that could better position the 33-year-old company in the North American market.
SOLUTION: Through the use of compelling images with cleverly-crafted headlines and a bright color palette, we were able to communicate the scalability and distinctly differentiated benefits of Linear’s product line. To better protect brand integrity, style guidelines were developed for the use of multiple internal Linear teams.
RESULTS: Linear is beginning to get noticed in the local markets. At the recent NAB (National Association of Broadcasters) Show, Linear’s booth was turning heads. The booth received press in TV Technology magazine for its “Low Shoulders. Beautiful.” display promoting Linear’s digital pre-correction technology.
“ZGraphics did a great job in quickly ascertaining the needs of the newly formed North American marketing department at Linear Industries, and developed the tools to create and generate a set of deliverables that brought the brand to the forefront. What’s truly exceptional about the Z-team is their ability to design and execute under stringent deadlines, and without excessive re-work, deliver fresh and exciting material that grabs attention.”
— Carl Clouse, Marketing Director Linear Industries, Inc.
