We know what we’re good at: producing great creative. But when a client needs more, we’re also good at finding and partnering with experts to get the job done. Case in point: our recent work with Spark Communications, a full service media agency, to implement a brand makeover and an aggressive media plan in record time.

Challenge: The client, Protection 1, is the second largest electronic security company in the nation. They needed a breadth and depth of media expertise along with a complete brand makeover.

Solution: ZGraphics created a new brand identity for Protection 1 in record time, starting at the tail end of July in time for launch at one of the security industry’s biggest trade shows in mid-October. On the media side, we partnered with Spark to deliver—at warp speed—a media plan featuring digital, performance marketing (such as Yellow Pages) and traditional media. Vickie Szombathy, our media consultant, is a veteran of the media industry, with 25 years of experience creating successful brand-building communication plans featuring fully integrated media solutions, traditional and digital.