As slow as you want, or as fast as you need, in good times or bad; ZGraphics can adjust to fit the demands of your business! Case in point: our major web site revision for fertilizer giant CF Industries.

CHALLENGE: In late 2008, ZGraphics had made a promising start on a major design revision for the web site of Deerfield-based CF Industries, the second largest nitrogen fertilizer producer in the world and the third largest phosphate fertilizer producer. Then the wheels came off the global economy! CF’s marketing director asked us to put the site on the back burner while the company focused on essentials.

Fast forward to March 2010. CF was poised to announce its acquisition of Terra Industries, which will make CF the premier nitrogen and phosphate fertilizer manufacturer in North America. ZGraphics is asked if we can “finish up” the website, incorporate new material relating to the acquisition, and provide a revised design template for the company’s investor relations web site—in about 7 working days!

SOLUTION: Starting March 24, 2010, ZGraphics’ web team kicked into high gear, working with CF Industries’ corporate managers, investor relations firm (Thomson Reuters) and public relations firm (Brunswick) to wrap up the existing lose ends of the mothballed website, fold-in new merger-related content, upload a design template for the IR sub-site and be ready to roll on April 5, 2010.

RESULTS: As requested, the new site design uploaded to the server the morning of April 4, timed to coincide with CF Industries announcement of the Terra Industries acquisition. Provided with a more sophisticated and navigable site, CF Industries moves into a global leadership position in its industry.