Marketing in the modern era requires not just expertise in all kinds of media production, but the ability to create synergy between different media in a campaign. Print and web can complement each other; one message reinforcing the other. Handling this kind of multi-faceted marketing challenge is par for the course at ZGraphics, as our following case study demonstrates:
Consistent brand identity and attractive visual design really do have tangible benefits, inspiring prospect interest, good will and even buy-in. Our following case study is a perfect example of this principle in action.
CHALLENGE: Assist a Brazilian manufacturer of advanced TV broadcasting technology and signal transport equipment to expand their presence in the US, Mexican and Canadian markets. In pursuit of brand consistency, we were asked to create an integrated program consisting of advertisements, printable and downloadable brochures and product spec sheets, tradeshow graphics, and a website that could better position the 33-year-old company in the North American market.
SOLUTION: Through the use of compelling images with cleverly-crafted headlines and a bright color palette, we were able to communicate the scalability and distinctly differentiated benefits of Linear’s product line. To better protect brand integrity, style guidelines were developed for the use of multiple internal Linear teams.
RESULTS: Linear is beginning to get noticed in the local markets. At the recent NAB (National Association of Broadcasters) Show, Linear’s booth was turning heads. The booth received press in TV Technology magazine for its “Low Shoulders. Beautiful.” display promoting Linear’s digital pre-correction technology.
“ZGraphics did a great job in quickly ascertaining the needs of the newly formed North American marketing department at Linear Industries, and developed the tools to create and generate a set of deliverables that brought the brand to the forefront. What’s truly exceptional about the Z-team is their ability to design and execute under stringent deadlines, and without excessive re-work, deliver fresh and exciting material that grabs attention.”
— Carl Clouse, Marketing Director Linear Industries, Inc.
